Is 'NOT growing' even an option?
I was having this very civil and lovely conversation the other day with a business owner when, out of blue, she went – “you assumed I wanted growth but I’m actually pretty happy where I am!”; I know I must have pushed some buttons and she was clearly triggered.
Is NOT getting more leads and NOT growing your client base even an option, especially if you are a small business but honestly, regardless?
Of course it is NOT! Why, some could ask? Can’t I choose when to stop? Can’t I be satisfied about where I am now and about what I have already achieved?
You are certainly in control of your own life and you have the right to set your own goals; everyone has different expectations and priorities and that’s totally fine. Finding your balance is sometimes challenging and we all do our best. Family is quite important to me, so are reading quality books, listening to music and spending time with friends; all those things bring me joy.
BUT, there is a but: if you want to still have a business in 6 months, a year or 5 years, you can’t rest on your laurels. Every business, without exception, needs marketing. We may question the type of marketing but not that’s essential. Even if you don’t literally want to grow in size, you still need new clients.
A business is like a bucket full of water, with a hole in the bottom: if you don’t keep refilling it, at the same rate it’s leaking, as a bare minimum, the bucket will empty eventually; it’s just a matter of time. Especially if you’re playing in a highly competitive market.
Clients don’t stay with you forever, either because they may not require your services in the future or simply because they may go with somebody else, cheaper, better or both.
If you want to get in front of the right audience, acquire more leads building your authority online, and stay in business, if you are prepared to review your beliefs, get in touch, I’d love to help.